Pictures : Pepsi Rolls out a New Bottle after 17 years

Pepsi New Bottle Photo
Finally Pepsi has come out with a new bottle design after 17 years. The new 567-gram (20-ounce) Pepsi bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed.
After Pepsi came out with this new design, fans of Pepsi started searching on internet about Pictures of New Pepsi Bottle Design.
The change in design of the new bottle of Pepsi comes after a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multi-year deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.PepsiCo Inc, based in Purchase, New York, has been working to revitalize the brand after losing market share to Coca-Cola Co in recent years.
Andrea Foote, a PepsiCo spokeswoman, said the new bottle is part of the company’s ongoing update of marketing and packaging materials for the cola.
The new bottles will begin rolling out in April this year and it will take a year or two before the new bottles entirely replace the current bottles, which they had introduced in 1996.
PepsiCo makes a wide range of products, including Frito-Lay chips, Gatorade, Quaker Oats and Minute Maid. But it has long been defined by its namesake soda and its rivalry with Coca-Cola.
Comment your views about this new Pepsi bottle design.

No comments: